A Premium Saudi Aviation Initiative

Sakina

Premium Airline & Tourism Activation Platform
Designed to Accelerate Vision 2030

150K+Visitors Annually
$900MTourism Injection
3Strategic Aircraft
2030Fully Aligned
Discover
Our Mission

Increase High-Value Tourism.
Activate Strategic Destinations.
Retain National Capital.

✦ Aviation as Infrastructure
✦ Digital Capital Retention
✦ Vision 2030 Alignment
The Opportunity

Why Now?
The Shift Is Here.

Global travel demand is undergoing a structural transformation. Saudi Arabia is geographically and culturally positioned to capture this unprecedented premium moment.

✈️
Premium Short Escapes
Global affluent travellers increasingly choose 3–5 day premium escapes over traditional long-haul holidays, prioritising quality over duration.
🌍
Warm Destinations Within Reach
European and Asian travellers seek warm destinations within 4–5 flight hours — a radius where Saudi Arabia holds an extraordinary competitive position.
👨‍👩‍👧‍👦
Halal Luxury Segment
Family-oriented, alcohol-free luxury is among the fastest-growing segments in global travel. Saudi Arabia is uniquely built to lead this market.

4–5h

Flight Radius
Market Gap

The Barriers
We Are Solving.

Four structural barriers limit Saudi Arabia's tourism acceleration. Sakina addresses each one systematically and at scale.

01
Perception Gap
International travellers lack a curated, premium-positioned entry point into the Kingdom. Sakina's brand directly addresses this narrative gap.
02
Route Architecture
Curated short-stay premium flight routes from Europe to Saudi destinations remain underdeveloped, leaving significant inbound demand unmet.
03
Aviation-Destination Integration
Current operators transport passengers. Sakina structures end-to-end inbound journeys, bridging aviation directly with destination experience.
04
Capital Leakage
Tourism spending flows outside the Saudi ecosystem. Sakina's digital retention system structurally redirects capital back into the Kingdom.
What Is Sakina

Not Just an Airline.
A National Economic Instrument.

A Saudi-based premium airline with an integrated national tourism ecosystem — combining aviation operations, destination activation, and capital retention in one platform.

✈️
We Operate Aircraft
Wide-body aircraft flying premium routes from Europe to Riyadh, the Red Sea, and AlUla — delivering high-value international visitors directly.
🏛️
We Activate Destinations
Strategic route design paired with curated destination programming — museums, cultural sites, luxury hospitality, and immersive experiences.
💎
We Structure Capital
The Sakina App generates Saudi travel credits on every ticket — redeemable only inside the Kingdom, structuring economic retention at scale.
Operational Model

A Phased
Growth Architecture.

Disciplined, capital-efficient growth — launching with a focused premium route network, then scaling to global positioning across key source markets.

Phase One
Foundation & Launch
  • 2–3 wide-body aircraft in initial fleet
  • Europe → Riyadh, Red Sea Coast & AlUla routes
  • Scheduled premium flights + selective charter
  • Event-specific & seasonal route activation
  • Sakina App launch with credit ecosystem
Phase Two
Expansion & Global Positioning
  • Expanded route network across key source markets
  • Premium global brand positioning
  • Deeper partnership with KSA hospitality sector
  • Full national credit ecosystem activation
  • Performance-based data reporting to stakeholders
Key Routes
London · Paris · Frankfurt · Rome → Riyadh · NEOM · AlUla
200+
Flights/Year
250
Passengers/Flight
4–5h
Avg. Flight Time
Sakina App

The Capital
Retention Engine.

Every ticket booked with Sakina generates Saudi travel credits — a structured mechanism ensuring tourism spending flows back into the Kingdom's economy.

Saudi Travel Credits
SAR 4,200
REDEEMABLE INSIDE KINGDOM OF SAUDI ARABIA
🏨Hotels
🏛️Museums
🍽️Dining
🎭Culture
Active Experiences Near You
✦ AlUla Heritage Trail — SAR 380
✦ Red Sea Dive Experience — SAR 250
✦ Diriyah Cultural Tour — SAR 180
Redeem Credits →

Credits are exclusively redeemable within the Kingdom — at premium hotels, cultural venues, hospitality partners, and curated domestic experiences. This isn't loyalty. It's structural retention.

01
Airline Margin

Direct revenue from premium seat pricing on curated European routes into Saudi Arabia's strategic destinations.

02
Tourism Activation Incentives

Structured incentives for driving measurable visitor activation at key national tourism destinations and cultural sites.

03
National Partnership Model

Performance-based revenue sharing with hospitality, retail, and cultural partners participating in the credit ecosystem.

Economic Multiplier & Fiscal Impact

The Numbers
Speak Clearly.

A single premium rotation carries extraordinary economic weight. Three aircraft at scale deliver a transformative, measurable contribution to Saudi GDP and fiscal revenues.

$900M
Peak Annual Tourism Injection
3 aircraft × 200 flights/year at full capacity = 150,000+ premium visitors annually. Average spend of $4,000–$6,000 per visitor generates $1–1.5M per rotation in direct economic activity.
Per rotation (250 pax × $5K avg)$1.25M
Annual rotations (3 aircraft)600+
Annual visitors generated150,000+
Fiscal Impact Model
Average annual inflow$750M
VAT at 15%≈$112M
Corporate tax revenues+Δ
Payroll tax + hospitality+Δ
$150–200M
Total Annual Fiscal Effect
All operations and tax base fully domiciled within Saudi Arabia. 100% fiscal retention in-Kingdom.
Our Differentiation
Sakina is not only
transporting passengers.
We are structuring inbound capital.

Aviation as an economic development instrument — the first platform of its kind to merge premium airline operations with a sovereign capital retention system.

🛫
Premium Aviation
📱
Digital Ecosystem
🏦
Capital Retention
🗺️
Destination Activation
📊
Data Transparency
Strategic Alignment

Built for
Vision 2030.

Sakina was conceived as a direct instrument of Vision 2030 — each operational pillar mapped precisely to the Kingdom's national transformation agenda.

📈
Tourism GDP Growth
Directly contributes to the Vision 2030 target of raising tourism's GDP contribution from 3% to 10% through measurable, high-value visitor inflow.
🌴
Destination Activation
Activates AlUla, NEOM, the Red Sea Coast, and Diriyah as premier international destinations through premium flight access and curated programming.
🌐
Perception Strengthening
A premium-positioned Saudi airline brand projects global confidence in the Kingdom as a world-class destination for discerning travellers.
🕌
Halal Luxury Positioning
Serves the expanding global family-oriented, alcohol-free luxury segment — a market where Saudi Arabia holds a decisive competitive advantage.
💻
Digital Transparency
The Sakina App creates verifiable, real-time data on tourism spending — enabling policy, fiscal planning, and national accountability.
💼
National Employment
Aviation operations, digital infrastructure, and destination partnerships create a pipeline of high-quality Saudi employment opportunities.
Governance & Partnership

Aligned Incentives.
Performance-Based Growth.

Sakina operates on a Public–Private strategic model — combining private capital efficiency with national strategic purpose. Both sides benefit directly from performance.

Sakina Invests In
  • Wide-body aircraft acquisition & operation
  • Premium European route marketing & activation
  • Sakina App development & credit ecosystem
  • Partnership integration with KSA hospitality sector
  • International brand positioning & communications
The Kingdom Benefits From
  • Measurable high-value capital inflow
  • Structural tax base growth (VAT, corporate, payroll)
  • Real-time tourism spending data & transparency
  • Accelerated destination ecosystem activation
  • International premium brand association for KSA
"Performance-based growth with full fiscal transparency."
Sakina Governance Principle
Founder & CEO

The Visionary
Behind Sakina.

Alisa Zahavalka — Founder & CEO of Sakina
Alisa Zahavalka
Founder & Chief Executive Officer

"I always believed aviation could be more than transport — it could be a bridge between cultures and an engine for nations."

Alisa Zahavalka was born in Belarus and built her life across Europe, spending many years in Poland before setting her sights on a far larger vision. From an early age, she was captivated by aviation — the idea that a single flight could connect distant worlds, open economies, and change how people experience the planet.

That lifelong fascination became Sakina. Rather than simply founding a travel company, Alisa designed a national tourism instrument — one that brings premium international visitors into Saudi Arabia while structurally retaining their spending inside the Kingdom. Sakina is her answer to a question she spent years asking: how do you build aviation that truly serves a nation?

Origin
Belarus
Based In
Poland
Passion
Aviation
🌙

Sakina

The Future of Saudi Premium Aviation

Sakina is more than an airline. It is a national economic instrument — built to bring the world to Saudi Arabia, keep its value inside the Kingdom, and position the nation as the defining premium destination of the 21st century.

We operate aircraft. We activate destinations. We structure capital.
Request Investor Brief Explore the Platform
Designed to Accelerate VISION 2030 🇸🇦 Kingdom of Saudi Arabia